APA Center for Organizational Excellence: National Winner

The Awards

Small For-Profit Category

Beehive PR

Best of the Buzz

Minnesota – At Twin Cities public relations firm Beehive PR, a genuine rapport between management and staff is a given. As a boutique strategic communications agency, the firm has built a solid reputation for fresh insights, big ideas, contagious energy and brilliant results with services including content and digital marketing, crisis communications and social media engagement. Proud to be a certified women-owned business, Beehive has held a National Women’s Business Enterprise Certification, granted by the Women’s Business Enterprise National Council, since 2008.

Employee Involvement

Honest and direct communication rules at Beehive PR. Leadership embraces an open-door policy and proactively seeks input — informally, with regular one-on-one and team conversations, and formally, through two annual employee surveys. Team feedback and participation are a natural part of doing business, from client prospecting to agency marketing, culture development and even recruitment, which offers a $500 bonus to every employee who refers a candidate who is hired. Beehive’s monthly newsletter, SPARK, is a popular forum with content produced for and by agency employees.

Health and Safety

Despite its small size, Beehive offers two health care plans from which employees can choose: a high-deductible and a low-deductible option. Beehive pays 75 percent of employee medical premium costs and offers free, 24/7 access to a fully stocked workout room with cardio and strength training equipment as well as a shower facility. For meditation and relaxation, Beehive’s dedicated “InZone,” a quiet room shielded from wireless signals, provides employees with a refuge for recharging their energy and creativity.

Employee Growth and Development

Helping the Beehive team generate positive energy enhances the entire company culture by increasing confidence and creativity and focusing on breakthroughs and accomplishments. To this end, Beehive’s SHARP professional development program helps employees grow professionally and personally through individual goal-setting, confidential, one-on-one coaching with an external consultant, regular development sessions and twice-a-year staff retreats. SHARP also incorporates life skills including positivity, accountability and energy management, all of which contribute to the agency’s high morale.

Work-Life Balance

Beehive knows that talent-rich means talent-friendly. Indeed, a healthy work-life balance keeps employees fresh, engaged and at the top of their games for high retention rates, low turnover and best-in-class teams for its clients. The agency offers flexible work schedules with an eye toward respecting both clients’ and employees’ personal needs. This includes a four-day workweek option, summer hours and generous Paid Time Off (PTO) benefits. For mobility support, Beehive PR provides laptops, tablets, Wi-Fi mobile hotspots and monthly reimbursement for smart phone and data plans.

Employee Recognition

Beehive PR consistently celebrates both individual and collective accomplishments. Peer recognition for those who have gone above and beyond kicks off weekly staff meetings and Friday staff gatherings. Employee anniversaries and birthdays always come with a gift and a card. In terms of compensation, Beehive offers a competitive package that helps to attract and retain top talent. The agency subscribes to annual salary research studies, in addition to aggregating secondary market data, to ensure that employees are fairly rewarded for their contributions. Collectively, Beehive offers a 10 percent bonus to every employee based on the group’s productivity.

The Bottom Line

Beehive culture, dedication to wellness and competitive compensation has paid off — literally. With only three voluntary separations in the past 36 months, the agency performs significantly better than the industry-average 30 percent annual turnover. A recent employee survey boasts a 92 percent satisfaction rate, and the agency’s remarkable client retention rates and ongoing satisfaction are linked to its account teams’ continuity, ongoing professional development and ability to build trusted, enduring relationships. More than 44 percent of Beehive PR’s clients have been with the agency for five years or longer. This stability in Beehive PR’s client roster manifests in the agency’s financial security and steady growth.

"Many of our organizational values focus on employees, with a goal of maximizing quality service to our community. This award illustrates our level of commitment to providing our employees with a healthy workplace, both physically and mentally."

Ed Everett
City Manager
Redwood City, CA